To celebrate the launch of their flagship New Bond Street store, Louis Vuitton approached Punchdrunk with the ambitious challenge of reinventing the party.
Inspired by original Louis Vuitton luggage, the worlds they contain and the narratives they suggest, we created the labyrinthine world of The Collector. Choosing between 6 mysterious doors on arrival, the guests were taken through a sensory extravaganza before congregating in glittering ballroom for dinner.
The exclusive crowd explored train carriages, found a speakeasy bar hidden amongst crates, discovered fortune tellers hidden in the woods, and took private tuk-tuk rides into a sensual, throbbing basement dance party.
Alexander McQueen asked Punchdrunk to create a top secret Fashion Show concept for Sarah Burton as part of her McQ A/W 2012 collection, that was to include music, set and performers.