Punchdrunk were approached by W Hotel’s PR agency, John Doe, to create an innovative way to showcase the new Leicester Square W Hotel to VIP and press.
Five bespoke stories were created as exclusive 1-on-1 performances for just 60 audience members. Fed through in groups of five, guests were led to believe it was a standard tour only to get into the lift and be dropped off one by one on a different floor.
As they explored the rooms and corridors of the hotel, guests discovered the secrets that lay behind its doors. Piecing together fragments of a story, they were drawn into an enticing world, in which they encountered all manner of mysterious happenings.
Louis Vuitton – The Collector
To celebrate the launch of their flagship New Bond Street store, Louis Vuitton approached Punchdrunk with the ambitious challenge of reinventing the party.