To celebrate the launch of their flagship New Bond Street store, Louis Vuitton approached Punchdrunk with the ambitious challenge of reinventing the party.

Inspired by original Louis Vuitton luggage, the worlds they contain and the narratives they suggest, we created the labyrinthine world of The Collector. Choosing between 6 mysterious doors on arrival, the guests were taken through a sensory extravaganza before congregating in glittering ballroom for dinner.

The exclusive crowd explored train carriages, found a speakeasy bar hidden amongst crates, discovered fortune tellers hidden in the woods, and took private tuk-tuk rides into a sensual, throbbing basement dance party.


Creative Team

  • Directors

    Felix Barrett and Maxine Doyle

  • Choreographer

    Maxine Doyle

  • Designers

    Livi Vaughan and Beatrice Minns

  • Sound Designer

    Stephen Dobbie

  • Front view of a store front with luggae in the window
    LV Gallery image
  • An empty chair and desk in the middle of the room, numerous ornaments on the wall
    LV Gallery image1
  • A grammaphone on top of a desk
    LV Gallery image2
  • People in a dark room with letters hanging from the ceiling
    LV Gallery image3
  • Brightly lit room with three brown doors. Faint figures also present
    LV Gallery image4
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